Home / Articles / Shopping / Watch This Space
By Scott Roberto / June 28, 12:00 AM
Watch This Space

 

Two names, both associated with luxury, recently combined forces on toney Newbury Street. One is storied local jewelry dealer Long’s, which has a history in the area that dates back to 1878; the other is world-renowned Swiss watchmaker Rolex. Together, these entities teamed up to open the spectacular, two-story Rolex Boutique on the Back Bay’s famed thoroughfare this past spring. The decor of its 3,500-square-foot interior is filled with homages to the iconic brand, including an emerald-aqua wall with a wave motif that is a nod to Rolex’s prized, waterproof Oyster watches. In tribute to the city, a mural of the Boston Public Garden’s familiar bridge adorns another wall near the entrance. Customers can also expect a relaxing, well-lit sitting area, as well as a private, second-floor selling area for groups and a spot for an in-house watch technician who can accommodate service requests. Long’s Jewelers and Rolex certainly seem to be an ideal pairing indeed.

Log in to use your Facebook account with
Boston Guide

Login With Facebook Account



Recent Activity on Boston Guide
Calendar
July 2021
« »
SUN MON TUE WED THU FRI SAT
    

Like Us on Facebook